Posts Tagged ‘The Apprentice’

The Apprentice Episode 4 – Preview

Wednesday, April 15th, 2009

Four weeks into his search for an apprentice, Sir Alan Sugar challenges the teams to set up their own cosmetics business.

They have just a few days to make and sell two new bath and beauty products. Using natural ingredients they must create a distinctive brand identity that will make their products stand out from the competition. But with complicated recipes and creative decisions to be made it is not long before both teams have worked themselves into a lather.

As they work up a sweat, can the teams make enough produce to sell or will they be stuck with too much stock? As ever, Nick and Margaret are there to keep a watchful eye on proceedings, and in the boardroom things quickly turn into a soap opera as Sir Alan sniffs out the mistakes to reveal which team smells like success and which has the whiff of defeat.

Get a sneak peek at this weeks task in our TV Highlights section.

Majid took the last black cab home, who will it be next?
You can have your say and follow all the latest news for The Apprentice across Twitter | Blog | Forum.

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Now That’s Majid!

Thursday, April 9th, 2009

Week 3 is traditionally when we get to find out more about the personalities of our erstwhile contenders, and this week certainly didn’t disappoint. Sadly, the most we have heard from tonight’s redundancy statistic, Majid, came after he was fired, on You’re Fired with Adrian Chiles. The man with the most eccentric beard on UK telly, turns out to be three dimensional after all, but not nearly as desperate to win as the others.

The Task: To design, create and pitch a new piece of portable exercise equipment. Once produced, they would shoot a poster, and present it to 3 retail chains specialising in this field. Straightaway, Sir Alan changes the teams around, so it’s no longer boys versus girls. The team with the fewer numbers sits down to decide upon a Project Manager – a job that James volunteers for immediately, as he wants to prove himself to the big man. This is a common occurrence, in business as well as The Apprentice, where someone jeopardises their position, in order to restore their credibility, by taking on a project too eagerly. Big mistake. There is a time to stand up, and a time to sit down. For Debra, this was the right time to stand up, as she has been too mouthy to work under others, and needed to lead from the front this week.

Not one to censor his inner-voice, Ben immediately sets his stall out as the ideas man. His idea? Exercise equipment that doubles as a sex toy! To his eternal credit, James heard him out, and then dismissed the stupid idea, rather than placate Ben in a fake way. That said, killing his only idea left Ben bereft of inspiration, but still in charge of design. The resultant black box resembled a guitar amplifier, which performed all the exercise functions of …..well a box. By contrast, Debra’s team, with inspiration and persistence from Phillip, produced something so sexy and stylish, it could have been designed by Apple, and featured in the Jetsons. Going by the unused gear I have in the cupboard, I’d certainly be seduced into buying it. From this point on, the pitch and poster could be dreadful, and they would still be runaway winners. The pitch was indeed foul, thanks to Lorraine, but was saved by Debra actually asking for the sale. Excellent. The poster, thanks to some misplaced PC thinking from Debra, featured Mona and Noorul. While the girls were debating this, he was made to feel about as welcome as a fart in a spacesuit. By contrast, the response from the experts to the pitch for the black box was one of sheer disbelief.

The Boardroom: Two of the three buyers opted to order none of the “Bingo Basher”, whilst John Lewis’s strangely ordered 500 of them. Perhaps they had some doors that needed jammed open. Again John Lewis were in a buying mood with the Body Rocker, and ask for 10,000 and exclusivity. So Ignite head for a private concert with Catherine Jenkins, and Empire head for the greasy cafe. Cue the staged bun-fight, which mostly features James, Majid, Ben and briefly Howard, who survives along with Kate and Kimberley. What did those three actually contribute? Perhaps it’s the editing, but the benefits of keeping your own counsel are evident here. So who is to blame from the final three in the boardroom? James did project manage this catastrophe, and allowed Ben to produce such an inept product. Was he deliberately setting up Ben, or abdicating his responsibility? At this point, the contribution from each must be weighed, and Majid was found wanting. He hadn’t fought to be an active member of the team, and made little effort to save himself when the chips were down. No begging, no pleading, no promising to be the PM next week (that’s usually a winner). The choice was easy for Sir Alan, the beard wearing association was no help, and he was made to disappear. Now that’s Majid!

So what did you learn Dorothy? : As a Project Leader, always involve everyone in the task, so that you have the best opportunity to succeed, and they have an equal opportunity to take the blame. Ensure you match the remit of the task, and know your product. Prepare for the boardroom, and be prepared to fight for your place. Always be closing – ask for the sale.

Top contender so far: Phillip Taylor

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Is Ben Well Fit?

Wednesday, April 8th, 2009

Episode 3 Preview – SugarDaddy

This week, SAS mixes up the teams as follows:
Ben, Kate, Kimberley, Majid, James, Howard
Debra, Lorraine, Noorul, Mona, Paula, Phillip, Yasmina

Who can say which one is Empire, and which is Ignite? What we do know, is that this week’s task is to design, create and pitch a new piece of portable gym equipment.

The candidates must come up with an original product that tones muscles and promotes fitness. They then have to advertise their machine via a distinctive poster, demonstrate their product and finally, pitch it to three industry experts in the hope of securing orders.

Reflecting the mood of the times, Ben comes in for criticism for his look, which can only be described as “Banker Chic” circa 1995. Noorul begins, what will grow into a real loathing of Ben, and his overbearing ways. This feud is anything but professional, and SAS will surely “do his nut” over it. We already know that Ben was fired from his real life job for boasting about his appearance on The Apprentice. I understand that Ben will be one of the project leaders this week, and predict that his team will fail, against the greater numbers of their rivals.

Bearing this in mind, I also predict that Majid will get the heave-ho in tomorrow’s boardroom, as he’s definitely the most reluctant fitness fanatic of the bunch.

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Rocky Goes Down in the Second Round

Thursday, April 2nd, 2009

Written by SugarDaddy

Maybe I should drop the boxing metaphors right there, and get on with the business in hand. My tip for the top, as good as threw in the towel, by allowing others to dictate the game this week. Despite knowing that he was going to be project leader in the great sandwich-making task, and that statistically he had a 1 in 6 chance of being fired, I don’t think anyone saw this coming. And of course, my pick for this week’s P45 was Noorul, who managed to evade any real scrutiny; aside from Nick’s gimp-eye that is (“I make it my business to watch you”). There seems to be a consensus that Nooral should have been sacrificed, but SirAlun can’t sack who he can’t see, and Rocky chose unwisely, when selecting his co-accused this week. In hindsight, having predicted a loss for the boys, I should have blamed the professional sandwich maker in this instance.

The Task: Make food, sell food, make profit. Bish bash bosh! The teams, Ignite and Empire, had to make a 1 day business of selling lunchtime food to city offices, and the following day, cater for an after work reception for well heeled Canary Wharf types (not bankers, I hope). I thought the girls looked quite scared, when assigned their mission, but it was actually a steely determination to avoid a repeat of last week’s debacle. This theme would repeat itself through their task, as they sought to spend almost nothing on ingredients. First things first, who will take the poisoned chalice? The boys elect self-styled Sandwich-King, Rocky, and the girls accede to award-winning restaurateur Yasmina, after Debra checked her bona-fides. Majid suggests an Olympic theme, which is quickly, if not enthusiastically agreed. Theming sandwiches is clearly important here. Yasmina takes charge, and immediately dictates the cheapest option of a Mediterranean theme, and spells out just how cheap it will be. So whilst the boys blew 180 on props and togas, the girls simply chose which food to serve.

Cut to the standard Apprentice device, of talking out loud into an upside down mobile, whilst on speakerphone “Worrabout the can’o'peas?”, and Ignite are off to pitch for the lunchtime account and evening event. Heather, sorry Kate begins confidently, and then founders after intense questioning “bruschetas are always a favourite” she declares. Rolling your eyes, and mugging to the camera in the room is usually enough to lose a deal in my book. Whilst the boys quoted a ridiculously hard price, I feel their client gave them a tougher time, for what Empire should have known was a done deal (as the production team had led them to this client in the first place). They did miserably in securing presales for the sandwiches too, which also meant they lost against the girls. Frankly Phillip was ill prepared for this negotiation, and found himself being beaten down unnecessarily. On delivery, Empire looked stupid in irrelevant costumes, which added nothing to the bottom line, and wasted time and money on dressing the room for the reception. All the while, we see cutaway shots of Phillip stating that their effort was a travesty, of a sham, of two mockeries, of a farce; Or words to that effect. Kate got her excuse in early by moaning about their food being cheap crap. Always a good tactic, that one. Yasmina did one better, by getting her team to shout “Yes Chef!” in her speech to the troops.

I shan’t dwell on the food but – cheese on a stick?  Come on guys!

The Boardroom: First the numbers – Ignite oversold and under spent Empire by the order of £811! That’s a heck of a margin, and well deserved, as the boys actually lost money. And we know what SirAlun thinks about that, don’t we? The girls trot off to play with some ponies, and the boys get the third degree. This is the point where Rocky Andrews sealed his fate. Phillip got his dig in, Howard was blamed for costing errors, and Noorul and Majid kept schtum, with a capital SCHT! So who does Rocky bring back? James who weirdly fought his corner, and Howard, who kept his own counsel. It was unfortunate, so early in the game, but SAS had no real choice. “Rocky, you’re fired!”

SAS quote of the week – in response to James feeling hurt, like his cat had died, SirAlun said he was “someone who can bunny off of scratch”. Having thoroughly researched this phrase, it appears that SAS is the only one who has ever said it, meaning, and I quote “you can talk a good game, smile when it’s time to smile, look tearful in times of sorrow”.

This result has thrown my predictions out of the window. However, if Noorul continues to wander around like a fart in a trance, I still expect him to be next.

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The Apprentice Episode 2 – Preview

Monday, March 30th, 2009

After a punishing first task, there is no let-up for the candidates, as Sir Alan challenges them to set up a catering service for busy professionals in the City of London. In tough economic times, the teams must agree a distinctive identity to stand out from the competition and win new customers.

They have to pitch for lunchtime business in top City firms, and create appetizing new menus for a prestigious canapé reception which must be executed to perfection. As well as sourcing the ingredients, the teams must make, deliver and serve all the food themselves. But with hungry mouths to feed and picky clients in tow, it is not long before things go wrong in the kitchen and in the boardroom.

As ever, Nick and Margaret are there to keep a watchful eye on proceedings, and in the boardroom one more candidate finds themselves on the ropes as Sir Alan delivers the killer blow with the immortal words: ‘You’re Fired!’.

Take a look at this weeks team leaders in our TV Highlights section.

Anita was first out the door last week. Who will be next?
You can have your say and follow all the latest news for The Apprentice across Twitter | Blog | Forum.

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Anita, You’re Fired!

Thursday, March 26th, 2009

Written by SugarDaddy

OK, so let’s get the crowing out of the way first. I happened to call the first firing correctly. But let’s face it, all I had to go on was a very brief CV, and some tell-tale personal statements. It would be ridiculous to make such an important decision in real life, based upon so little information wouldn’t it? Even Sir Alan waits to see the result of the task, and allows them to state their case. However, many similar recruiting decisions are made every day by employers and recruiters, HR professionals and line-managers. People who should know better, and those who have never been taught the difference.

The Task – To generate the most profit from a day of cleaning activities. Note in particular the word “profit”. This was not a sales contest. The winner of this task would be the team with the biggest number between sales and costs. This is fundamental to all tasks in The Apprentice – Always stick to the brief. Any deviation is reason enough to get fired, and taking the initiative is very risky. This may sound sexist, but I believe this task favoured the guys, who are likely to have a little more car washing experience. They certainly seemed to have better knowledge of what materials they would need, and knew how to operate a pressure washer. Perhaps the women could have targeted another sector, offices, car showrooms, store fronts?

So the women firstly chose the name Ignite, and then had a game of chicken over who would be the first Project Manager. Mona blinked first, and tried to encourage others to take it, whereupon their silence forced her into a corner. She did then try to claim the credit for taking that risk, as did Howard, in the boy’s team (modestly named Empire). If the others were relieved, they weren’t about to concede brownie points at this stage. It may be down to creative editing, but neither team was shown doing much planning, costing and delegating. What was shown, was Anita successfully coming in under the maximum £200 spend allowed for materials, and Phillip conjuring up a sale, seemingly from nowhere. The director gave the game away at that point. Before setting off, Howard instructed his car wash team not to get involved in interior cleaning, as it would slow them down too much. That instruction was soon forgotten, but would have been recalled just as quickly if the boys had lost. NB. Why was the team leader with the smaller group of men? As per their remit, Margaret and Nick then scowled and rolled their eyes throughout, whilst “stating the bleedin’ obvious”, as Basil Fawlty might have said. Cue comedy moments such as Mona arguing with a client, Anita with a hose, and Kate, or is it Heather McCartney, talking out of the side of her mouth.

The Boardroom: Long story short, the boys sold less, but spent much less, and therefore won with a profit of £239. The “prize” was to watch 2 guys mixing drinks in a big penthouse. Standard fare for aspiring millionaires. Once those who had kept beneath the radar had been excused, we had the leader, the villain, and the fall-guy, in the shape of Mona, Debra and Anita respectively.

The Denouement: Actually, because we weren’t that invested in the characters, the theatrics from Sir Alan were redundant. Sir Alan likes a fighter, and when a candidate admits fault so easily, he has no option but to let them go. Anita wasn’t too honest. She was too meek.

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The Apprentice Episode 1 – Preview

Wednesday, March 25th, 2009

“In their first boardroom meeting, Sir Alan leaves the fresh-faced candidates under no illusions about how tough the next 12 weeks will be, with a no-holds-barred introduction to the job interview from hell.

With no time for respite, the hard work starts immediately, as the immaculately dressed candidates are given a bucket and sponge and told to make as much money as possible by starting up a cleaning company. With just eight hours to turn a profit, both teams have to roll up their tailored sleeves and get stuck in.

Under the watchful eyes of Sir Alan’s aides, Nick Hewer and Margaret Mountford, the teams must decide where to go, what to clean and how much to charge. With highly competitive candidates all desperate to prove their worth, it is not long before tensions rise and tempers flare. Chaos ensues as the boys and girls compete against the clock to avoid a showdown with the boss, Sir Alan Sugar.

The winning team gets to check out their new home, a luxury penthouse suite with more than 10,000 square feet of modern living space, while the losers are left to battle it out in the boardroom. In the end, someone will be in the firing line. Who will be the first to hear the infamous words ‘You’re fired’?”

So that’s the foreplay taken care of.

Now brace yourself for some action.

Want to have a sneak peak at tonight’s task? Check out our TV Highlights section.

Want to get involved? Join us for our live commenting on the first episode, at 9PM over at the forum!

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Runners and Riders – My Predictions

Thursday, March 19th, 2009
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The Apprentice 2009 Series 5 – The Candidates

Tuesday, March 17th, 2009

The Apprentice Candidates for 2009 have been announced.

Series 5 of The Apprentice continues its usual line-up of 15 candidates. Going head to head, each candidate will have to battle to prove they have the business brain and attitude required to survive the range of challenging tasks set by Sir Alan. And the prize, a six figure salary working at the top of Sir Alan’s business empire.

Girls:
Anita Shah
Debra Barr
Kate Walsh
Kimberly Davis
Lorraine Tighe
Mona Lewis
Paula Jones
Yasmina Siadatan

Boys:
Ben Clarke
Howard Ebison
James McQuillan
Majid Nagra
Noorul Choudhury
Phillip Taylor
Rocky Andrews

View the full candidate profiles at The Apprentice Forum.

The multi-award-winning business reality show The Apprentice returns to our screens Wednesday 25th March on BBC One at 9:00pm.

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For your own benefit, Alan you’re fired!

Monday, March 16th, 2009

The final of Comic Relief Does The Apprentice aired on Friday night, as part of the fundraising extravaganza.

With the girls having won the challenge, it was down to which of the boys was going to be fired. Sir Alan questioned how the “Swapbelt” product would ever get off the ground, believing the business model was all wrong. Gerald Ratner disagreed, saying he would rather take advice from Gok than someone pushing figures. When asked which two should return to the boardroom, Gerald allowed Jonathan and Gok to go, leaving Alan, Jack and Gerald.

Down to the final three, Sir Alan knows why they are there. Gerald the respected business man who got carried away with other people’s ideas, Jack the miserable individual who put as much in as he can and Alan the nice guy who got stuck with them.
As a result, Sir Alan fired Alan, saying “I’m doing you a favour; I don’t want you mixing with these people.”

For your own benefit, Alan you’re fired!

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