If you analyse the figures for the beauty products task more closely, you’ll get a surprise.
Imagine Empire had indeed spent only £5 on Cedarwood oil, and still made the same volume of sales. Yes, they would have won the task, but only by around £100, and yet they had by all accounts a fabulous product, great packaging, and a phenomenal sales effort. Compare that with the totally abysmal organisation, foul product, and lame selling skills of the other team.
Costings aside, and going by what we were shown in the editing, Empire should have wiped the floor with Ignite, led by the hapless Noorul. However, the results show that (leaving aside cost of ingredients) the teams were roughly equal in their performance.
SugarDaddy
Tags: 2009, Series 5, The Apprentice
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