April 24, 2008

Series 4 Week 5

Filed under: General — admin @ 8:26 am

Week 5 of The Apprentice and Sir Alan made a house call to wake the candidates up at 7:30am. The candidates were told they will be visiting farms producing ice cream and will be required to create new flavours to sell. After last weeks arguments in the boardroom, Sir Alan decided that Claire will be team leader for Renascence this week, along with Lucinda for team Alpha.

Having decided on the flavours each team is going to produce, (for Alpha, avocado with chilli and a toffee apple flavour; for Renascence, cider with Elda flour) the teams moved on to selling. Alpha arranged an appointment to sell their flavour to an Italian ice cream parlour that happened to make their own ice cream, which even Lucinda agreed was a mistake. Instead Alpha decided to target a chain of cinemas for which they managed to strike a deal for 100 litres of the avocado ice cream. Renascence also decided to target the same chain of cinemas, but were beaten to the deal by Alpha. Not wanting to be beaten, Renascence managed to secure a deal for an independent retailer for 200 litres of ice cream.

In the boardroom, both teams were full of praise for their team leaders. However, when down to the result, Claire led her team to victory and won this week’s task with a margin of ₤800. As such, they were rewarded with a trip to Bowood House in Wiltshire. With Lucinda’s team losing this week, the debate began in the boardroom. The main point of error, picked up by Sir Alan, was the sales team did deals which gave exclusive rights to sell the ice cream across retail chains. Because of this, Lucinda decided to bring Jennifer and Lindi back into the boardroom. As second in command and responsible for sales, Sir Alan made his decision. Lindi you’re fired!

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