In the eighth episode of series 3, this week is all about branding as our contestants have to design a logo and produce a advert for a pair of trainers. The main objective is to create an advert that in Sir Alans words will ’sell kit’ and not win ‘The Montrose award for advertising tossers!’. The brave Ghazal, who after escaping the bullet last week asked to be put forward for team leader, which Sir Alan kindly agreed and let Ghazal take charge of team Stealth. Jadine also stepped up to the plate and took charge of team Eclipse.
Ghazal had the advantage as far as team selection went and had Katie who is a Global Brand Consultant and Naomi who is an Advertising Sales Manager on her side. On paper Ghazal’s team looked like it would be a breeze, but far from it. Team Stealth struggled for any ideas and failed to come up with any real concept early on. Ghazal also had the task of having Katie and Kristina on the same team, whose recent friendship has been shattered by constant bickering and differences of opinion. To stop them to going at it again was a task in itself.
On the other side Jadine and her team had made some good progress towards the task with Tre boasting ‘Branding is my forte’, with that type of confidence behind them team Eclipse seemed a lot more relaxed and even had a concept sorted early on. They decide on the name ’street’ and apparently according to branding ‘bad boy’ Tre it represents an ‘underground alternative to the mass-produced representation of their culture’ (yeah that’s what it means?).
The girls still struggling for ideas and falling short with any concept finally to Katie’s horror go for ‘Jam’ which was one of Kristina’s ideas. Ghazal decides to run with ‘jam’ and aims the trainer at the youth market, but Naomi disagrees after seeing the logo on the trainer ‘I can see a grandmother on a cruise wearing these’.
Things may not be going so smoothly on team Stealth, but on team Eclipse things couldn’t be cooler, as Simon writes and performs a rap for the advert and even busting a few breaking dancing moves. Simon seems to be growing more and stronger as a potential winner as the programme draws to the final stages.
After some chopping and changing Ghazal finally decides to go with ‘Music is everything’ rather than ‘image is everything’. Again no love was lost between Katie and Kristina over the change of name as Katie blurts ‘Kristina is a total arse coverer… It’s a shame she doesn’t do it a little better with the skirt she wears’.
Once both teams had done there pitch, Jadines team came through as winners and escaped the boardroom. But unfortunately with every winner there has to be a loser and this week yet again Ghazal and Katie found themselves up for a potential firing, as there pitch fell flat.
Ghazal called Naomi and Katie in to the boardroom with her to face the ‘music’ and it take long for the bitching to start. Ghazal was accused of being a bad leader, while Katie stupidly started to disagree with Sir Alan’s views of there advert. Sir Alan told Katie ”There was no big idea there’ which she disagreed with. Katie who has been on the losing team six times now was starting to drive Sir Alans patience, which we have found out in the past before isn’t a good idea. He labeled Katie a ‘loser’ as she had been on the losing side six times and still didn’t realize her pitch and advert was rubbish .After much debating Ghazal was finally dismissed with Sir Alan stating ‘I think you’re all talk and no do’.
Was ghazal dismissed fairly? How does Katie Keep Avoiding Dismissal?

Watch Highlights of Episode Eight