The Fifth Episode
In the fifth episode of series 3, We saw the teams called to Christie’s in London’s, where pieces of art regularly sell for hundreds of thousands of pounds. Their task is to sell art photographs of their choosing in a trendy East London gallery. While the teams get the chance to meet and choose two artists’ work, it’s the actual artists who decide which team they’d like to be represented by. Both teams have very different approaches to the art business. Some candidates are left baffled by the work they view and others are quite swept away with the art vibe. Katie in particular trys to take a real suttle approach and gets quite annoyed with adam for his cut throat style questions to the artist, already the tension within each team is building. Natalie - a housewife with a business masters degree - is project manager of Eclipse. But her team are split on the best approach to selling art: should they go in for the kill or do artists and their customers prefer a softly, softly approach? On the other team we see a new side to Tre, who is offended by some fishy photographs his project manager, Kristina, has chosen. The team who raise the least amount of money had to return to the boardroom and the winning side got the pleasure of going to a health farm. On the night Kristina, who briefed her team to sell hard, pull in the sales whereas Natalie’s team struggle to cut deals. In the boardroom, Kristina’s team won by a landslide, pulling in £4,702 to Eclipse’s £1599.78. Back in the boardroom, Eclipse faced the music. Immediately Sir Alan tackled Eclipse’s choice of artist Elisabeth Hoff and was not impressed by the way she dominated the team and refused to share her contacts. Turning on a visibly flushed and nervous Katie, Sir Alan accused her of being swept away by the art and in total awe of Elisabeth. Adam and Lohit are pulled back into the final boardroom but ultimately it was Natalie who faced the chop. Although Sir Alan admired the way she combined motherhood with studying for her MBA, he felt she was out of her depth. And Natalie the housewife became the sixth candidate to be fired from the competition.
Was the hard sell the way to go? Natalie and Katie obviously didn’t think so………. what were your thoughts?
I think it doesn’t hurt to use both approaches but in moderation. I thought Kristina’s team pushed the sales harder and that is what was respresented in there final totals. Certain people would have definatley been put off with the hard sell and sure thing it didn’t suit everybodys taste, but anything to stop Tre nattering on about art as if he is picasso or something.
Comment by admin — May 8, 2007 @ 1:01 pm